Canton De Genève
With food waste making up around a third of all swiss trash and with our food choices responsible for 30% of manmade greenhouse gas emissions, it was time we came up with new solutions and approaches to tackle the food waste problem in Switzerland and reduce food-related emissions.
As shaping the future of food for good and reducing environmental impact are strong values for the founders of OneRoof, we decided to launch our own initiative, FoodHack Geneva, a 36-hour hackathon aimed at tackling food waste and food emissions.
The OneRoof team put together Switzerland's first food hackathon, FoodHack Geneva. The hackathon collected over 130 applicants from eager entrepreneurs, developers, nutritionists, business minds, data scientists and designers who wanted to participate over the weekend. From this 130, only 50 were selected based on skill set, motive and experience to attend and participate in the 36 hour hackathon.
The hackathon participants were supported throughout the weekend by our 30+ partners from a range of different sectors including food associations, NGO's, governmental organisations, swiss corporations, swiss startups and more.
At the end of the weekend the participants were all invited to pitch in front of our expert judging panel consisting of Benoît Stadelmann from WWF Switzerland, Katherine Foster from Climate-KIC, Aurelian Jaggi from Eaternity, Marco Iotti from Altrove Innovation, Stephanie Buri from EHL School of Lausanne and João Nuno Almeida from Foodways Constulting.
Branding & Communication
As hackathons are still widely unknown in Switzerland outside of universities, the job of promoting the event to a broader audience became more difficult. Not only did we have to promote the event, but also to educate people about what a hackathon was.
To do so, we set up a FoodHack Facebook page and FoodHack website and released a series of visual and written content to draw people in. From there, we kept the community engaged with relevant content leading up to the hackathon weekend.
A complete branding for the event was created and used across all of our promotion mediums; website, sponsorship forms, social channels, social posts, offline material and participants information.
We made use of written content leading up to the event to raise awareness around FoodHack. The content focussed on education people about hackathons and highlighting existing swiss initatives operating in the food sustainability sectors.
Three weeks before the main event we organized a pre-event for FoodHack which saw over 75 people attend and which brought speakers from WWF, EHL, Altrove Innovation and more. This event was featured in the Bilan Magazine and proved a successful tactic to source more applicants leading up to the hackathon weekend.
FoodHack Geneva brought together 50 talented participants from a wide variety of backgrounds who were ready to use their weekend productively to build solutions to reduce food waste. Participants were a mix of swiss locals and internationals in Switzerland who worked together in teams over the 36 hours.
A big theme of the event was collaboration between sectors and so we brought in all of our partners to attend as mentors over the weekend to support the teams. For a full summary of the event read our summary article of the weekend here, So, what happened at FoodHack Geneva.
The Open Food Data program supports creative, entrepreneurial and scientific projects in the area of food and nutrition data. The program, in partnership with Engagement Migros, EPFL and ZHDK, provides new open data, intense coaching, mentorship, and financial support to bring projects from first idea to market readiness.
Project leader, Camille Bossel worked together with OpenData.ch's team to build a bold and bespoke visual branding that would catch the attention of their target audience of software developers, engineers, nutritionists and sustainability practitioners.
Through the research process, a vintage theme was identified as a tie to the traditional swiss farming culture. We started by picking online vintage illustrations from old magazines, newspapers and artworks which gave us a direction to work in.
The visual identity we crafted for OpenData.ch can now be found on the Open Food Data program's website. Along with the visual identity, we delivered a series of marketing materials including flyers, posters, and social media content to play an active role leading up to Open Food Data's first Hackdays in Lausanne & Zurich.
Home & Cosmetic
Lanxel is an independent candle maker based in Geneva, Switzerland crafting luxury soy candles with a focus on sustainability and recycling. All of Lanxel’s candles are hand poured and the entire lifecycle process of their candles are made to minimise waste and environmental impact.
With a steady demand for online sales from interested customers but no ecommerce website to tap into the demand, Lanxel approached our project leader, Camille Bossel for an online shop and business re-brand.
In under 3 months, Lanxel's new website was up and running and ready to start accepting the first online purchases from eager customers. The new brand identity was also used across Lanxel's offline and online communication material and our team advised Lanxel on how best to promote the new website though her social channels.
For the photoshoot of Lanxels products we brought in one of our talented freelance photographers to take this series of product shots. These photos have been widely used across Lanxel's website, social channels and print material.
The new website, built on Squarespace, communicates with customers the unique values and products that Lanxel offers. Customers can browse the different products, read more about the founder, Lotte Lanxe and her story, find out tips to make the most of their candles, view upcoming events Lanxel is hosting and purchase candles using multiple forms of payment methods.
Built for conversion
The entire website was built around the user path of different customers we identified. Those that value digging deeper into Lanxel's story and vision can read the custom copy we wrote for Lanxel's website, where as those who would rather jump straight to the shop can click on a number of call to actions on the website. To keep customers engaged and collect leads we also integrated a pop up newsletter form and a floating newsletter icon where customers can leave their email and contact details.