Brand identity & events for FoodHack: the growing food community in Switzerland
Canton de Genève
Logo & brand design, custom illustration, website design & creation, print material, merchandising
User story analysis, social discovery, content marketing, influencer marketing, automation, video
Hackathons, event hosting
FoodHack is an events, media and content platform for all things related to Swiss food. At FoodHack, we bring passionate people together under one roof so that they can imagine, shape and create solutions to our food challenges.
Our community of FoodHackers are researchers, developers, designers, makers, hustlers and passionate people who are working towards a more sustainable future of food.
With food waste making up around a third of all swiss trash and with our food choices responsible for 30% of man made greenhouse gas emissions, it was time we came up with new solutions and approaches to tackle the food waste problem in Switzerland and reduce food-related emissions.
As shaping the future of food for good and reducing environmental impact are strong values for the founders of OneRoof, we decided to launch our own initiative, FoodHack Geneva, a 36-hour hackathon aimed at tackling food waste and food emissions.
The OneRoof team put together Switzerland's first food hackathon, FoodHack Geneva. The hackathon collected over 130 applicants from eager entrepreneurs, developers, nutritionists, business minds, data scientists and designers who wanted to participate over the weekend. From this 130, only 50 were selected based on skill set, motive and experience to attend and participate in the 36 hour hackathon.
The hackathon participants were supported throughout the weekend by our 30+ partners from a range of different sectors including food associations, NGO's, governmental organisations, swiss corporations, swiss startups and more.
At the end of the weekend the participants were all invited to pitch in front of our expert judging panel consisting of Benoît Stadelmann from WWF Switzerland, Katherine Foster from Climate-KIC, Aurelian Jaggi from Eaternity, Marco Iotti from Altrove Innovation, Stephanie Buri from EHL School of Lausanne and João Nuno Almeida from Foodways Constulting.
Branding & Communication
As hackathons are still widely unknown in Switzerland outside of universities, the job of promoting the event to a broader audience became more difficult. Not only did we have to promote the event, but also to educate people about what a hackathon was.
To do so, we set up a FoodHack Facebook page and FoodHack website and released a series of visual and written content to draw people in. From there, we kept the community engaged with relevant content leading up to the hackathon weekend.
A complete branding for the event was created and used across all of our promotion mediums; website, sponsorship forms, social channels, social posts, offline material and participants information.
We made use of written content leading up to the event to raise awareness around FoodHack. The content focussed on education people about hackathons and highlighting existing swiss initatives operating in the food sustainability sectors.
Three weeks before the main event we organized a pre-event for FoodHack which saw over 75 people attend and which brought speakers from WWF, EHL, Altrove Innovation and more. This event was featured in the Bilan Magazine and proved a successful tactic to source more applicants leading up to the hackathon weekend.
FoodHack Geneva brought together 50 talented participants from a wide variety of backgrounds who were ready to use their weekend productively to build solutions to reduce food waste. Participants were a mix of swiss locals and internationals in Switzerland who worked together in teams over the 36 hours.
A big theme of the event was collaboration between sectors and so we brought in all of our partners to attend as mentors over the weekend to support the teams. For a full summary of the event read our summary article of the weekend here, So, what happened at FoodHack Geneva.