Brand identity & website for Lanxel: handmade soy candles
Logo & brand design, print design, web design & development, user interface
User story analysis, online automation
Lanxel is an independent candle maker based in Geneva, Switzerland, crafting luxury soy candles with a focus on sustainability and recycling.
With a steady demand for online sales from interested customers but no ecommerce website to tap into the demand, Lanxel approached our project leader, Camille Bossel for an online shop and business re-brand.
In under 3 months, Lanxel's new website was up and running and ready to start accepting the first online purchases from eager customers. The new brand identity was also used across Lanxel's offline and online communication material and our team advised Lanxel on how best to promote the new website though her social channels.
For the photoshoot of Lanxels products we brought in one of our talented freelance photographers to take this series of product shots. These photos have been widely used across Lanxel's website, social channels and print material.
The new website, built on Squarespace, communicates with customers the unique values and products that Lanxel offers. Customers can browse the different products, read more about the founder, Lotte Lanxe and her story, find out tips to make the most of their candles, view upcoming events Lanxel is hosting and purchase candles using multiple forms of payment methods.
Built for conversion
The entire website was built around the user path of different customers we identified. Those that value digging deeper into Lanxel's story and vision can read the custom copy we wrote for Lanxel's website, where as those who would rather jump straight to the shop can click on a number of call to actions on the website. To keep customers engaged and collect leads we also integrated a pop up newsletter form and a floating newsletter icon where customers can leave their email and contact details.