Swiss Data Alliance

Brand identity & website for Swiss Data Alliance: future-oriented data policies


Project context

Swiss Data Alliance
Zurich, Switzerland

Open Source
Digital Policy


Design Services
Logo & brand design, website design & creation, social media materials

Digital Services
User story analysis, online automation


The Brief
The Swiss Data Alliance is a cross-party merger between companies, business associations, civil society organizations, research institutes and individuals, initiated by Their aim is to establish a forward-looking data policy in Switzerland.

It's founder, André Golliez, reached out to us with the need for a logo, a visual brand and a website to launch the project.


The Process

Project leader, Camille Bossel worked together with Swiss Data Alliance's team to build an efficient, trustworthy and relatable brand that would gain the trust of their future partners and help raise awareness about their data policy initiative in Switzerland. 

Through the research process, we've identified three main keywords: Transparency, Connectivity & Openness as a reflection of their goals and will to unite companies, business associations, civil society organizations, research institutes and individuals behind the need for data infrastructures and policies in Switzerland.  


Visual Moodboard


Logotype Research


Color Scheme


Graphic Language

We had a great experience working with OneRoof for the branding and launch of the Swiss Data Alliance.

I highly recommend them to anyone looking for an agency to work with.
— André Golliez | Co-founder and President of

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