Open Food Data
InDesign, Illustrator CS6
The Open Food Data program supports creative, entrepreneurial and scientific projects in the area of food and nutrition data. The program, in partnership with Engagement Migros, EPFL and ZHDK, provides new open data, intense coaching, mentorship, and financial support to bring projects from first idea to market readiness.
The visual identity we crafted for OpenData.ch can now be found on the Open Food Data program's website. Along with the visual identity, we delivered a series of marketing materials including flyers, posters, and social media content to play an active role leading up to Open Food Data's first Hackdays in Lausanne & Zurich.
Project leader, Camille Bossel worked together with OpenData.ch's team to build a bold and bespoke visual branding that would catch the attention of their target audience of software developers, engineers, nutritionists and sustainability practitioners.
Although the program had to have it's own stand-alone identity we had to ensure there were still clear ties to OpenData.ch's overall branding. To do this, we kept their same logo concept used across all their projects and updated it with a relevant icon.
Through the research process, a vintage theme was identified as a tie to the traditional swiss farming culture. We started by picking online vintage illustrations from old magazines, newspapers and artworks which gave us a direction to work in.
In order to contrast the vintage look of the illustrations and give the overall branding a more up to date look, we chose to use a vibrant and colourful palette. The selected colours were a combination of flamboyant orange, electric turquoise and healthy greens. This gave the Open Food Data program the look it needed to stand out and to also communicate the programs focus on food and nutrition.