Case Study

Open Food Data

 

Client
OpenData.ch
 

Location
Zurich, Switzerland

Industry
Open Data
Food Tech

Project Type
Branding
Digital Marketing

Project Manager
Camille Bossel

Tools
Adobe Photoshop,
InDesign, Illustrator CS6

 
 

The Brief

The Open Food Data program supports creative, entrepreneurial and scientific projects in the area of food and nutrition data. The program, in partnership with Engagement Migros, EPFL and ZHDK, provides new open data, intense coaching, mentorship, and financial support to bring projects from first idea to market readiness.

 

The Result

The visual identity we crafted for OpenData.ch can now be found on the Open Food Data program's website. Along with the visual identity, we delivered a series of marketing materials including flyers, posters, and social media content to play an active role leading up to Open Food Data's first Hackdays in Lausanne & Zurich.

 
 
 
 

The Process

Project leader, Camille Bossel worked together with OpenData.ch's team to build a bold and bespoke visual branding that would catch the attention of their target audience of software developers, engineers, nutritionists and sustainability practitioners.

 

Logotype

Although the program had to have it's own stand-alone identity we had to ensure there were still clear ties to OpenData.ch's overall branding. To do this, we kept their same logo concept used across all their projects and updated it with a relevant icon.

Research

Through the research process, a vintage theme was identified as a tie to the traditional swiss farming culture. We started by picking online vintage illustrations from old magazines, newspapers and artworks which gave us a direction to work in.

 
 
 
 

Colour Palette
In order to contrast the vintage look of the illustrations and give the overall branding a more up to date look, we chose to use a vibrant and colourful palette. The selected colours were a combination of flamboyant orange, electric turquoise and healthy greens. This gave the Open Food Data program the look it needed to stand out and to also communicate the programs focus on food and nutrition. 

 
 
 
 

Want to work together ?